Marketing Mistakes And Successes by Robert F. Hartley, Cindy Claycomb
Marketing Mistakes And Successes by Cindy Claycomb and Robert F. Hartley, now in its 12th edition, provides a comprehensive overview of real-world marketing cases. This textbook analyzes both successful and failed marketing strategies, offering valuable insights for students. Supplemental materials like Test Banks and Lecture Notes enhance understanding and preparation for exams.
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